Video Review
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Easygen is like having a hyper-productive SDR and copywriter rolled into one—and neither asks for PTO.
Sam Quinn
August 4, 2025
★★★★☆ 4/5
No-Fluff Content Generator
Easygen is an AI-powered content generation platform built specifically for sales and go-to-market teams. It goes beyond basic text generation by offering structured workflows that create full campaigns—from cold emails to landing pages to sales enablement assets—all from a single input. Designed to accelerate messaging at scale, Easygen helps sales pros spend less time writing and more time closing.
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Overview
EasyGen isn’t trying to be everything for everyone. It’s unapologetically focused on solving a very real pain for modern salespeople: the need to generate quality, contextual GTM content—fast. It’s not another vague “AI writing assistant.” It’s a full-blown AI-powered sales content engine designed to turn inputs like personas, pain points, and value propositions into a full-funnel messaging suite. Cold emails? Check. Battlecards? Check. Landing pages, ad copy, LinkedIn posts? Check, check, and check again.
What makes EasyGen stand out is that it’s built on AI, not just built with it. The system orchestrates multiple prompt chains under the hood, weaving context from one output into the next. It's what you'd get if ChatGPT, HubSpot, and your best BDR had a baby—then taught it to hustle at scale. The result? A consistent, persona-aware message engine that feels like a real part of your revenue team.
Who Is It For
Easygen is ideal for professionals and teams who are responsible for building, launching, and scaling messaging in fast-paced environments. The common thread among its users? They value time, clarity, and messaging that aligns across channels.
- Sales Development Reps (SDRs) – for personalized outreach that doesn’t suck the soul out of your day
- Account Executives (AEs) – to create relevant follow-up emails, battlecards, and win messaging that speaks to buyer pain
- RevOps & Enablement Managers – to templatize and scale what works across the revenue org
- Startup Founders & Solopreneurs – to get high-leverage messaging without hiring an expensive agency
- Marketing Teams – to support outbound and growth without bottlenecks from creative
- Agencies – who want to build repeatable frameworks for different clients and verticals
If your role touches GTM messaging and you’re tired of reinventing the wheel, Easygen is worth a look.
Use Cases
Outbound Campaigns
Build full-funnel outbound campaigns, including intro email, follow-ups, landing pages, and retargeting ads.
Sales Enablement Assets
Create persona-based battlecards, objection handlers, and sales scripts tailored for your pipeline.
Rapid A/B Testing
Use the tool to generate message variants quickly, test different approaches, and iterate based on replies.
Content for Founders
Solo operators can build GTM messaging in minutes without hiring freelancers or agencies.
Agency Playbooks
Standardize messaging creation for different clients and use repeatable workflows across verticals.
Launch Support
Roll out a new feature or product update with sequenced, persona-specific messaging across multiple channels.
Social Selling
Repurpose core messages into LinkedIn posts, tweets, and outreach DMs that actually sound human.
Standout Features
Here’s where Easygen really separates itself from generic “AI writers”:
- GTM Workflow Builder: Rather than asking for one piece of content at a time, Easygen allows you to generate an entire funnel (top-of-funnel emails, landing pages, retargeting ads, etc.) from one persona + use case input.
- Persona + Value Prop Intelligence: The tool uses structured combinations to match your product’s value drivers with specific pain points—then builds messaging around that.
- Battlecard Generator: Build quick-hitting, persuasive sales battlecards tailored to a persona, objection, and competitor—without needing product marketing.
- Objection Handler Engine: Pre-baked rebuttals generated with tone, format, and objection type in mind (“we’re happy with our current vendor” gets a very different response than “now’s not a good time”).
- Prompt-Chained Flows: Each template isn't just a one-shot generation—it follows a multi-step chain that maintains context throughout.
- One-Click Format Switching: You can spin up different content types from a single message, e.g., turn an email into a LinkedIn post, or a headline into three subject lines.
- Team Libraries: Save custom templates and inputs for reuse, ideal for larger teams or repeatable campaigns.
PROS
- Built on AI, not bolted on: The entire product is constructed around prompt chaining and structured workflows—it's not just GPT behind a pretty UI.
- Fast, guided content generation: Templates and workflows help guide you toward finished assets in minutes.
- Supports entire campaigns, not just single outputs: Think email + landing page + ad copy + social post, all generated from one ICP input.
- Smart repurposing: You can pivot from one format to another without starting over—emails become battlecards, pages become posts.
- No-code mindset: Perfect for sellers who want power without needing to "prompt engineer."
- Persona- and use-case-aware: Content adapts based on your inputs, letting you personalize messaging by vertical, pain point, or product value prop.
- Rapid iteration: Tweak the input, get fresh outputs instantly. No waiting on copywriters or creative reviews.
CONS
- Lacks integration with your CRM or engagement tools: You’ll need to copy/paste or manually upload into Outreach, HubSpot, or Salesforce.
- Customization has limits: If your brand tone is highly technical, legal, or nuanced, the AI might miss the mark without heavy human editing.
- Template overload: While powerful, the breadth of workflows can overwhelm new users—there’s a learning curve to figuring out what to use and when.
- Performance is output-dependent: Great inputs = great content. Vague prompts = flat or generic results.
- No native analytics: You’ll need another tool (or human feedback loop) to understand what content performs best in-market.
What We Liked
We really liked how structured the whole experience is. You’re never dropped into a blank field with a “Write me something” prompt. Everything is scaffolded with dropdowns, toggles, and fields that help you shape the AI’s thinking. The funnel builder is a power tool—it’s rare to see this kind of cohesion across formats from one input. The battlecard builder was another surprise win—being able to spin up useful, objection-ready talking points without calling in product marketing is a massive time-saver. And the multi-format generation is just plain addictive.Speed to Value: You can go from “I need a campaign” to “I have a campaign” in under 30 minutes. That’s huge when sales and marketing are constantly under pressure to deliver.
- Persona Awareness: Unlike tools that just spit out text, Easygen understands who you’re selling to and shapes content accordingly. It’s persona-first, not prompt-first.
- Workflow-Centric UI: Instead of searching for the “right” prompt, you choose the outcome (cold sequence, battlecard, etc.) and let the AI work backwards from there.
- Prompt Refinement: You’re never stuck with one version—regenerate, tweak, or fine-tune your message with built-in iteration tools.
- Sales-first DNA: The features feel like they were designed by someone who actually sells (or at least partners closely with sales), not just another generic AI tool trying to serve everyone.
What We Didn’t Like
Let’s keep it real—EasyGen isn’t a silver bullet. If your brand voice is super distinct (think edgy fintech or buttoned-up legal tech), you’ll likely still need to polish the output. It also lacks built-in A/B testing or performance feedback, which means you have to guess what’s working unless you’re pairing it with something like Lavender or Gong. We also wish it had a few more integrations—right now, you're copy-pasting into Outreach or HubSpot, which feels a bit 2020. And finally, while the prompt chains are great, they sometimes default to SaaS-y jargon. You’ll need to bring the human back into the final drafts.
- Customization Gaps: While great for speed and general structure, Easygen struggles when you need high specificity, legal sensitivity, or deep vertical nuance (e.g., selling to financial institutions or regulated markets).
- No Native Integrations: You can't plug directly into tools like Outreach, Salesloft, HubSpot, or Salesforce. For now, it's a content-generation island.
- Template Overwhelm: If you’re not sure what to build, the sheer volume of templates and flows can feel like walking into the content version of Costco—everything’s useful, but you don’t know where to start.
- Lack of Feedback Loop: There’s no performance analytics tied to output. So while it’s great at creation, you’ll need separate tooling (like Gong, Lavender, or your CRM) to optimize what works in the field.
Pricing
Pricing is refreshingly straightforward—and given the time saved, it’s easy to justify. Here's a breakdown:
- Free Tier: Trial access to limited generations and core templates—good for a test drive.
- Starter Plan (~$29–$49/month): Access to full template library, repurposing tools, and higher output caps.
- Team Plan (~$99–$199/month): Collaboration tools, custom templates, battlecard libraries, shared ICP profiles.
- Enterprise/Custom: Branding support, SSO, white-label templates, dedicated onboarding—perfect for enablement teams or agencies.
There are no “token” limits or hidden usage throttles. You’ll never be punished for getting things done fast.
